Card Sorting: A Tool for Deeply Understanding Consumer Thinking Deeply understanding customers and designing more effective marketing campaigns. Improving information architectures and user experience. Discovering the terms and language used by consumers. Supporting strategic decision-making based on a deeper understanding of the market. Multiple applications in market research, social research, and user experience design. Table
What Do Syrians Want First? A Real-World Experience Using Max‑Diff Understanding societal priorities is the cornerstone of any developmental or political initiative. The Max-Diff methodology helps identify Syrians’ genuine preferences. Economic stability and securing livelihoods are at the forefront of citizens’ priorities. Improving the quality of essential services ranks second. The importance of education as
Ranking Values in Syrian Society: What Does Card Sorting Say? Understanding the value structure in Syrian society is fundamental to formulating effective policies. The “Card Sort” tool is used to uncover individuals’ value priorities. There are notable shifts in the ranking of values after years of conflict. It is essential to analyze data according to
Turning Numbers into Stories: The Art of Data Visualization in the Syrian Context Transforming numbers into stories enhances decision-making efficiency. Data visualization aids in understanding complex information. Insight Syria leverages Artificial Intelligence to improve data insights. Data visualization gains particular importance in the Syrian context. We effectively address sensitive data quality challenges. Table of Contents
Leveraging Social Media Analysis to Understand Syrian Public Opinion: Insights from Insight Syria Understanding Syrian public opinion has become an imperative for various institutions. Social media platforms are a key arena for expressing opinions and sentiments. Data analysis and artificial intelligence provide valuable insights into Syrian society. Social media analysis techniques help in understanding political
The Social Structure in Syria Syria represents a rich and complex fabric of cultures, religions, sects, and ethnic groups that together form a unique social composition. Understanding this structure is not merely an academic exercise—it is a strategic necessity for any organization or business aiming to succeed and make an impact within the country. At